#TBT: How the good hands of Allstate began... At a marketing brainstorming session late in 1950, General Sales Manager Davis Ellis described the reassurance that he and his wife felt when the physician treating their sick daughter told them "You are in my good hands." Davis recognized the power of this slogan, adding the protective hands cradling a family in their car. Our well-recognized slogan was launched! #throwbackthursday #vintage #advertisements #goodhands