A few weeks ago, the head of Instagram announced that the app is pivoting away from being primarily a photo-sharing app. The rise of competitors like Tiktok and the continuous success of Youtube has caused Instagram to really look at their platform and try to mirror that success. But there is no need to fear! Instagram is still going to be a place to brand yourself using photos but there is definitely an emphasis on short-form video, which isn’t a huge change from what we’ve seen the algorithm favor over the past year or two. Swipe to check out our top tips for shooting short-form videos! #BuilderDesigns #LifeatBD #BDWebsites #NewConstructionMarketing #NewHomeMarketing #NewConstructionSales #NewHomeSales #HomebuildingIndustry #SocialMediaTips #ShortFormVideo #SocialMediaMarketing