Our leading creative, health & wellness, media, and experiences agency Republica Havas has introduced its refreshed brand identity, designed as a celebration of the firm’s 17-year journey as a cross-cultural communications powerhouse. The new logo aligns with Havas’ new global brand architecture and serves to accentuate Republica Havas’ momentum and accelerated growth trajectory. The new brand architecture encompasses Republica Havas and its four main entities: Republica Havas Creative, Republica Havas Health, Republica Havas Media, and Republica Havas Experiences. The new logotype includes a 25-degree angle on the “u” in its name as a nod to Havas’ new brand design, which depicts parallel alphabetic angles from its Baikal typeface. The new angle is intentional and emblematic of Havas’ “positive momentum.” #MeaningfulDifference