Five years ago, when we set out to sell the 100 target
#BDraddy clubs, we had wanted to do
#DemoDays in each of the sections around the country. We would invite 9 to 12 head
#PGAProfessionals to play golf, give them our product to wear and let them experience it for the first time on... course. The above card was created because we were going to put one style/color way on each of the 18 holes and let the pros “buy the line“ while they were playing the round of golf.
#FunnyStory about our first demo day: the idea was to hang the shirts from the ball washers on each of the tees. Our first event was in March at
#WingedFoot. Over the winter, Steve Rabudeaux, head superintendent, removed all the ball washers from the holes because no one was using them anymore. So we show up with a handful of hung shirts, we find out that the ball washers were gone, panic started! Thankfully, creative improvisation set in and we ended up finding stakes that they use to support seedling trees… put stakes ...