What’s better – avoiding the worst, or being part of the best? Right now, family offices say 37% of their green investments go to companies that simply exclude problematic industries (like tobacco or weapons). But in 5 years, we predict this “exclusion-based” approach to drop to 24%. Instead, more money will go toward: 1. ESG integration: choosing companies that operate responsibly and sustainably. 2. Impact investing: investing in companies that help solve social or environmental problems. The question for sustainable investors now: will you simply avoid harm, or actively contribute to progress? Read more insights in our Family Office report. Sign up via the link in our bio to get your copy > UBS. Source: UBS, Family Offices Report, 2023 #SustainabilityMatters #SustainableBusiness #ImpactInvesting #SustainableImpact #ShareUBS