Ralph Lauren invites you to join in the fight against cancer – one supportive community and one story at a time. The 2019 Pink Pony campaign welcomes everyone touched by cancer to share their stories to build a community of hope, inspiration and support. During the month of October, when you share a public, in-feed or Story post about your cancer experience on Instagram using #PinkPony, Ralph Lauren Corporation will donate $10 per post, up to $200,000, to the Pink Pony Fund of the Polo Ralph Lauren Foundation.