We all know that eating healthy, getting exercise and avoiding smoking are the basic building blocks for good health. Yet, as much as we know that, only 3% of American follow these basic guidelines. Why? As researcher Michael Marmot, professor of epidemiology and director of the Institute of Health Equity at University College London explains, “It is unreasonable to expect people to change their behavior when the social, cultural and physical environments around them fully conspire against them.” Now, meanwhile, in the field of health promotion, we measure, we inform, we offer tips, we incentivize, we urge individuals to take personal responsibility for their health and make changes in their behaviors. Simply put, our efforts to promote a healthy lifestyle are falling short. And, the leading reason why they are is because we’ve been banking on the notion that people are creatures of habit. When in fact, arguably, we are more creatures of culture. And, so it is only through collecti...