The Erlenmeyer flask concept is a tribute to some of the first imagery used way back at the beginning of Athletic Lab’s creation. For years, a clip art image of a flask was used as the twitter profile pic. So when rebranded in 2017, the flask became an official part of the brand identity as a way to keep the origin story close as the brand expands. There are reasons behind the details as well. In 2017 when the rebrand happened, Athletic Lab was in its second facility. This is represented by the two measurement lines. The bubbles on the outside represent the many accomplishments already achieved since opening. However, one bubble remains inside, indicating there are more great things to come. Since rebranding, Athletic Lab has certainly grown and seen some more achievements that we are very proud of. But the one bubble remains, because we’re not done yet!! Did you know the story behind the logo? #durham #raleigh #fitness #gymlife #strengthandconditioning #morrisville #cary #apex...