👇 Expert Q&A time: Hear from Wayne Walley, editor-in-chief of Rental Management Group, about the impact of COVID-19 on the rental industry. Q: What have we learned about crisis management as a result of COVID-19? How do these takeaways apply to the equipment rental and construction industries? A: Equipment and event rental companies are often right in the middle of helping during natural disasters and other crises. These businesses have learned how to adapt and pivot to meet the needs of customers through hurricanes, floods, tornadoes, fires and more. Pandemics are now another crisis to be added to the list of disasters to be prepared for. Many have learned the value of their industry association in terms of providing support, best practices to use and advocacy at the local, state and federal level. ARA, for example, stepped up its efforts to make officials aware of how COVID-19 has hurt the industry, pushing for additional federal support and helping ARA members better understand ...