Since Instagram introduced Instagram Stories in 2016, the feature has been adopted by 400 million daily users. Instagram Live is an element of the feature that has some definite benefits. It’s a feature that isn’t getting much use. Below, we dive into the reasons to use Instagram Live: 1. Visibility Did you know around 70% of Instagram posts, don’t get seen? Stories help combat this issue by placing content at the top of your followers' feeds. IG Live streams are placed at the front of the storyline, which gives you a chance of receiving more views. This increases awareness and develops your potential for reach. 2. Urgency There’s a lot of evidence that people not only enjoy live content but also have trouble turning away because live content creates a sense of urgency. This is because we experience live events collectively, which draws us into the action. Viewers end up watching live content for longer for the fact that if they turn away, they might miss out on something important. ...