Which clip of ambertorrealba had more views on her TikTok? Take a guess then find out in our story. Both of these clips highlight Amber’s incredible talent on the board, but one gained significantly more traffic than the other. Why? Could be time of posting, the sound that was used, the angles, etc. Could just be chance within the algorithms. For athletes, the point is to just keep posting and staying committed to your craft. Any piece of content could be that one piece that changes the game. For brands, this is why we prefer to structure partnerships with long term deals. Not only does long term mean we build serious trust with the athletes audience, but there are more chances to go viral. Going viral within a brand partnership is never necessarily our primary objective, but it’s not going to hurt either 😉 Contact us to learn more. #skimboarding #athleteagency #viral #marketing #tiktok #marketingtips #agency #pragency #skimboard #surf