#JerrySeinfeld had a specific goal in mind when directing and starring in his Pop-Tarts movie at Netflix — make
#Unfrosted as little like
#Barbie as possible.
“We really wanted to be the opposite of ‘Barbie,’” Seinfeld said during a SiriusXM town hall on Thursday. “We wanted to be, Kellogg’s would not make this to promote their product.”
“Unfrosted” tells the “true” story of how Kellogg’s came up with the Pop-Tart. The cereal giant competes with Post and a warring band of food marketing mascots while racing to be the first to come up with the next big thing in breakfast. Seinfeld added in the town hall that their fix for the legality of making this “true story” was to simply not mention it to the brand.
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