Most companies think of an audience and then try to create something they love. That’s called commerce, and that’s okay, but at Danger Jones we approach things differently. We’re just creating what we love, and that’s called art. We create hair color for both blonding, toning, and vivid artists to express their creativity, we create fashion items like our tank dresses, hoodie blazers, and crop tops because we enjoy designing, and we’ve begun working on a 3rd major spoke of the Danger Jones creative brand, which we will unveil soon. We’re not following any blueprint, we’re just doing what we love… creating cool things with interesting people.