This updated and more western look for billingsmustangsbaseball drove us into a “Friday Night Lights” brand we fell in love with during our research and development phase. Billings has a great nickname of “Magic City” that came about from the rapid growth in the 1880’s and we just had to make a “City Jersey” for this. Keeping this overall western theme, it just brings some fun and local flair to the brand overall. Much like the “Rimrocks Mustang” this mark is 100% about making it specific to Billings and not just an updated logo. . Originally we went all in on cowboy style filigrees and belt buckle shapes, but ended up scaling it back for the uniforms — you can still see some of that thinking in the merchandise design though. At the end of the day the goal for this design is to add a shirt into the average joe’s shirt rotation. We joke that most men have a rotating cycle of about 10 shirts (they have a lot more, but there are 10 they cycle through). So what can we do to add or replace...