Responsive Branding is something we have cooked into all of our created brands for years (sports or otherwise). It is a term we thought we made up and “stole” from web developers of creating a responsive website… We thought we were super smart and ahead of the curve, then we realized lots of the better major brands like Disney & Coca-Cola were doing it as well. (great minds?) . We originally used the concept in sports because of most minor league teams desire to have a combined logo mark and text lockup logo. Something that should ideally only be used in very large visual situations and end uses. We always develop brands for scalability and use at small sizes, something well understood in sports, but writing in actual minimum size rules into the brand guidelines have been a big hit with our clients. . Using everyday comparables our clients know when, and when not to use each of their branded marks. Your smallest logo can always be shown larger, it could even be your primary mark, but ...