A couple weeks back I spoke to a room of entrepreneurs about building a people first business. We talked about building: • Referral Networks • Affiliate Relationships • Stronger Customer Support But most important of all, relationships that matter. At the core of all of these organic business methods are authentic relationships with … people. When I walked into the room, I realized that the presentation that I had originally prepared for this event was not the right fit. I had planned on talking about how to use social media to build your business. In most situations, that would have been fitting. But in this room I knew I needed to talk about something different: Building a People First Business So I sat down in the lobby of the venue of the event and put together a completely new presentation. And the presentation ended up being exactly what was needed for this room and conversation. Real relationships require individual effort and customization; personalization. ...