HOW BORING. The top 4 coffee shops' feeds all look the same. Why should I follow? To see a hand holding a drink. No, thanks. Each brand has its unique thing, so why not capitalize on that? starbucks: • Consumers live for the unofficial, secret menus created by their peers. Share UGC and trending drinks. • There are a lot of tagged posts with dogs - while pup cups aren't a bottom line driver, it's what consumers are interested in and like to see - your feed shouldn't be 100% promotional. dunkin​: • Embrace nostalgia - it's trendy, plus Dunkin' has been around for decades, is a cultural icon and represents tradition. • While you can't get Dunkin' everywhere, tagged content shows everywhere people like to take it. This is very different from other brands' tagged content. There's something to this. peetscoffee : • Tagged content leans heavily on at-home content, not on-premise. Share home brewing tips and recipe ideas. cariboucoffee : • A lot of their tagged content incl...