Our client michelobultra hosted a sought-after event during artbasel week to celebrate its partnership with the nba and launch their new team cans. In addition to designing the full experience, creating an LED basketball court and a custom Courtside Challenge game that revealed the can art, we managed all technical and show production, graphics, staffing, catering, security, and registration. The programming included a head-to-head game with NBA and wnba talent, meet and greets with artists, and performances by DJ Irie and rapper 21savage. The event garnered over 1 Billion impressions. #michelobultra #miamiartbasel #nbaultracans