When planning #MichiganCentralOPEN, @ford set out to throw a community event on a global scale. “The story was a big part of the strategy, laid out by Bill Ford, which was for Detroit to reclaim its mantle as a leading global technology and cultural center — for the Motor City to remain the Motor City. It was an audacious vision. What that set up was the communications challenge: how can the Detroit community have this cathartic moment decades in the making? And how can Ford share its future vision of the city with the world?” - Stuart Ruderfer, Civic Partner and Co-Founder By taking a community and social-first approach to communication, the team rallied Detroiters around the ongoing programming while simultaneously tapping Detroit superstars like Eminem and Big Sean to share the Michigan Central story with millions around the world. You can read more on how Ford’s vision for Michigan Central OPEN came to life in @prweek at the link in bio. #Ford