Building your community online is an important step in establishing your social media presence. But how do you start? Here are some quick tips: 1. Define who your ideal audience is; who are you talking to? Create several audience segments 2. Find those types of accounts on each platform, as they may have curated a similar following already 3. See who they follow and who follows them 4. Do Google searches of businesses and influencers in your community and industry and find their social handles 5. Start following and interacting with those accounts By searching and interacting with accounts your ideal customer follows you will start getting on their radar and ideally they’ll also follow you to grow your audiences. Let us know how this approach works for you! #tiptuesday #onlinecommunity #expandyourreach #socialmediamarketing #howtosocialmedia #growwithredroot #redrootmarketing