March was madness as we took a leap of faith and launched a fundraising appeal for the NZ Horse Ambulance Trust. With amazing support (and a bit of a push) from one of the Trust's major partners, a new Givealittle page was launched and we went 'live' on 5 March 2021. The total funds raised went from zero ➡ $81,250 In.One.Month. So, where did we go right? 🍎 a clear call to action 🍎 clearly expressing the need 🍎 a network of engaged connections to share the message 🍎 a basic fundraising and social plan 🥕 sheer good luck? What IS clear is that building connections and raising awareness of the Trust's mission in the past 15 months has been invaluable groundwork. Simply engaging with your communities, without asking for a thing, is building your brand identity. Each interaction is a touch point that may lead to a future action that you cannot predict. Have faith and be brave. Back yourself. bit.ly/Complete-the-fleet #CompleteTheFleet #YouDoYou #VirtualAssistant #...