Snoop Dogg enters the #NIL game with a football bowl game sponsorship. -— The Snoop Dogg Arizona Bowl presented by Gin & Juice by Dre and Snoop announced that they will commit to partnering with select brands to create an NIL (name, image, likeness) program to compensate the Student-Athletes associated with the teams invited to the Bowl. This commitment is the first of its kind by a NCAA Bowl game and marks another “first” for the Snoop Dogg Arizona Bowl presented by Gin & Juice by Dre and Snoop. The Bowl made headlines earlier this month for being the first Bowl to partner with an alcohol brand as a presenting sponsor. “Adding NIL opportunities for the student-athletes of the Snoop Dogg Arizona Bowl presented by Gin & Juice by Dre and Snoop is the next evolution in college sports and we wanted to lead by example,” stated Snoop Dogg. He continued, “We can’t wait to give our players the opportunity to serve the community of Tucson during Bowl week while at the same time using their na...