Some diaper companies in Japan are now shifting their focus to the adult market as the demographic crisis continues.
Daio Paper, a diaper factory in the Fujinomiya region of Shizuoka Prefecture, has already begun this shift for its products. “We can expect the market for adult diapers to continue to grow, and therefore we are devoting our company's resources to that market with a view to expanding these products,” Daio Paper marketing manager Kenji Nakata said, Reuters reported. Meanwhile, Oji Holdings announced in January that it would stop producing baby diapers and focus on adult ones instead.
Japan’s birth rate fell for the eighth consecutive year in 2023 to a record low of 1.2, the Ministry of Health, Labor, and Welfare announced. Additionally, Japan’s death rate has far surpassed the country’s birth rate.
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