This my Chelsea example for the Concept Football Club Seconday Badge Project. I initially wanted to take the Pentioners route for the Chelsea supporters that know it’s links with British war Veterans but felt to take in a direction that didn’t connect with war as it’s a sensitive subject at this point, but also with the situation of the club is going through, it has gone in full circle and could’ve started from Square one. - #chelsea #carefree #stamfordbridge #premierleague #chelseafc #fulhambroadway #londonathleticsclub #stamfordbridgefc #kensington #footballhistory #footballculture #footballdesign