PACSUN ENTERS THE NIL GAME -— Pacsun is making a bold entry into the men’s activewear market with the release of its versatile A.R.C. (Active. Recreation. Comfort.) Collection. The first dedicated men’s active apparel line from Pacsun features styles tailored to the dynamic lifestyles of Gen Z males, merging active, recreational, and comfort-focused elements. The A.R.C. campaign showcases rising young athletes who resonate with the Pacsun brand and serve as community leaders, including NCAA quarterbacks Shedeur Sanders and Carson Beck, basketball player Shareef O’Neal, and USA national gymnast Khoi Young. The company said it was “taking a distinctive approach” to the men’s activewear category by creating multifunctional pieces. The collection’s name, A.R.C., is an acronym for active, recreation and comfort. Pacsun said the new collection is “tailored to the dynamic lifestyles of Gen Z males, merging active, recreational, and comfort-focused elements.” Fabrics used in the collection...