Creating a brand like #lakeplacid2023 is no small feat! Thanks to sidekick_creative and our small but VERY mighty Brand, Identity & Look team, the Lake Placid 2023 fisu World University Games have come alive across the North Country region . . . #lakeplacid2023 #fisugames #unisport #savewinter #HowNYDoesWinter #adirondacks #sidekick #lp23branding