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Welcome to another #MediavineMonday! If you’ve ever had to make a strategy pivot, today’s feature is one you’re going to want to read. Jennifer Fishkind of princesspinkygirl was a Pinterest Affiliate Pins user who grew a following of over 1M sharing plans for her son’s Bar Mitzvah. Eventually, she started a blog to drive traffic to her own sandbox. This proved crucial when Pinterest closed their affiliate pins program. Jenn quickly realized that food-related content drove the bulk of her traffic and went all-in! Q: How have you grown your business over the years? A: Any time I’ve had growth in my business, it’s been because of a pivot or investment. They haven’t been easy decisions, but they’ve made the difference. I work hard. I try to manage by the numbers. ‘If you can’t measure it, you can’t manage it.’ My blog is a business, not a passion-project, so I treat it like a business. Q: What does your day-to-day routine look like? A: I start early and check my stats, social media an...

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