Social analytics are so focused on engagement and commentary that we’re missing the importance of overall views & impressions. If we’re being honest, most of your replies and comments come from existing customers—not new or potential customers. If we as social marketers don’t want to be viewed as customer service, we need to focus on more top of funnel (views, impressions) and bottom of funnel (conversions) tactics within our organic content. I know replies & comments are fun, and community is definitely important, but the silent majority of your audience consumes without engaging—how many eyeballs see the content is far more important than how many replied. #socialmediamarketing #marketing #FutureSocial