We were seeing stars in Indianapolis this weekend 🤩
Our team headed to Nap City for the
#CityofStars tailgate in collaboration with citygear and nike!
The event aimed to extend the excitement of the big game beyond downtown Indianapolis, creating a dynamic experience for citygearesquire's local customers while embodying the intentional relationships the brand builds. Working alongside a local artist, DJ, and a food truck, we curated an immersive tailgate experience that brought the city's excitement for NBA All-Star weekend beyond Gainbridge Fieldhouse. A special highlight of the day was having turner_myles out to celebrate arsenal_tech's induction into City Gear's Sole School program, an initiative that provides financial support and mentoring opportunities to underfunded high school athletics teams in a City Gear market.
Our team worked alongside City Gear on the planning, design and execution of the event for weeks and seeing it come to life was such a reward.