Last month, the Format team hit the ground running to capture dynamic content for Sparkling Ice, all in celebration of the 2024 Olympics! Collaborating closely with the talented creative team at redtettemer we produced these “Team Anything But Subtle” social and broadcast spots. Naturally, our journey took us across the USA with visits to Atlanta, Kentucky, and San Diego, where we had the privilege of working with inspiring athletes. Hearing their stories, techniques, (and their love for Sparkling Ice) as they prepared for Paris made this project truly special. Huge thanks to all involved! #teamwork #olympics2024 #contentcreation #creativecollaboration #sparklingice #athletes #storytelling #production #marketingcampaign #videoproduction #brandpartnership #usa #inspiration #behindthescenes #advertising #creativity #teamanythingbutsubtle #createordie #formatmade