Check out Director drewdirects's vision for the WMU Haworth "Imagine" campaign. This project goes beyond academics, offering a full look at the Western Michigan University experience. Here's what Drew had to say: "The goal of the campaign is to attract students to Haworth. But by giving them a glimpse of not just the academic life but the whole WMU experience—campus, life after college, and even the vibrant community of Kalamazoo and SW Michigan. From the outset, the WMU Haworth marketing team and I knew we wanted to go beyond standard classroom shots. We aimed to create a campaign that would allow prospective students to imagine their ideal college experience. So, I pictured this: a high school senior, sitting in their childhood bedroom, researching colleges. They pull up WMU Haworth on their laptop, and suddenly, they’re transported into their own imagined future. The video takes them on that journey: stepping onto campus for the first time, feeling the excitement of new possibili...