Been there, lived it and it continues... The study validates what we continue to hear from Pro & College Athletes Want it fixed? It starts with evidence that they have skills that are unique to them and crossover to life outside of athletics - we get 92% accurate on these Then we start finding experiences that validate the data the experiences that we re-write change our beliefs the new beliefs then change our behavior Boom... Identity outside of athletics is formed and performance in and out of sport increases... We have the data #mindset #mentalperformance #playerdevelopment #lifeaftersports #nil #athletics #studentathletes #trainthebrain #ncaa #nfl #wnba #nhl