Star USC quarterback Caleb Williams partners with the Seize the Awkward campaign to encourage young people to check in with their peers and have open conversations about mental health. This student-produced PSA is a collaboration between the Ad Council, the American Foundation for Suicide Prevention, The Jed Foundation, Caleb Cares Foundation, and the University of Southern California’s Annenberg School for Communication and Journalism. Williams shares that he hopes everyone sees “the importance of supporting your friends and what a huge difference that can make in someone’s life.” For resources and conversation starters to talk with friends about mental health visit SeizeTheAwkward.org and follow @SeizeTheAwkward on Instagram. Subscribe for Ad Council’s latest PSAs: bit.ly/SubscribeAdCouncil The Ad Council is where creativity and causes converge. We bring together the most creative minds in advertising, media, technology and marketing to address many of the nation’s most imp...