Join Cody Schneider (Co-Founder, Drafthorse.ai) and Koby Conrad (Head of Growth @ Rupa Health) as Koby reveals his journey from Idaho lemonade stands and hippie shops to dominating the digital space. Discover strategies on training the YouTube algorithm, layered marketing, and the art of business pivots. 🚀 From his early days at Y Combinator to innovative ventures in cannabis and finance, Koby unpacks valuable insights for aspiring entrepreneurs and marketers alike. Don't miss out on exclusive tips on content creation, audience targeting, and more! 🔥 #GrowthHacking #KobeJourney #StartupStrategies #MarketingTips #BusinessPivots 0:02 Intro 4:03 Starting Hippie Shope on Facebook 8:29 How Koby Entered the Industry 12:38 Importance of aligning growth with the product 17:34 Challenges of scaling a startup 22:53 Why Koby Joined Rupa Health 28:07 The World of Media Monetization 31:07 Turning Content into Gold 36:02 Demystifying the YouTube Algorithm 46:35 Targeting the Right Au...