Inflatable sea urchins, wearable Venus flytraps, outfits for alien showgirls—Jack Irving built his rep by creating a candy-colored parade of futuristic
#fashion worn by the likes of Lady Gaga and the Spice Girls. But the
#PMIFuture50 leader is also looking to extend that vision into new product categories—and even the
#metaverse.
Irving dropped his first
#NFT collection with three otherworldly looks he later presented in physical form at
@londonfashionweek. And he also collaborated with hipster hotelier
@wlondon on a
#project to create a one-of-a-kind “techorative” pillow for guest rooms. The spiked object appears muted to the naked eye until it’s brought to life through the click of a camera flash—and the smart fabric transforms into an iridescent instantly Instagramable masterwork.
For Irving, it’s all part of his mission as disruptor in chief at the eponymously named
#design studio he founded: “To engulf the world in the most fantastical spectacle, incorporating all elements o...