Introducing “The Rise of the Change Makers.” In a world where disruptions and crises have become part of our day-to-day lives, the latest edition of our annual Meaningful Brands™ Global Report, conducted with yougovuk across +156k citizens, 24 markets and +2,600 brands, reveals that despite a challenging global landscape, a distinct sense of control, agency, resilience and optimism have emerged. In fact, while 70% of people feel the world is going in the wrong direction globally, 69% won’t let the tough times keep them down with 67% of respondents reporting being happy today and 59% feeling optimistic about the future. Consumers are hopeful, spirited and motivated to take control of their futures. The most Meaningful Brands™ are those that will act decisively, understand consumers’ personal needs, and put them in the driving seat to positively shape what comes next. Will your brand be a Change Maker? #MeaningfulBrands #MeaningfulMedia #ChangeMaker