3 Things You Need to Know Before Running Facebook Ads 1. Really understanding your target audience (it matters more than you think) 2. Why your funnel needs optimization (hint: don't send traffic to your homepage) 3. The critical importance of proper ad tracking I start with a bit of misdirection - because sometimes getting attention is half the battle, right? If you're spending money on Facebook ads, take a few minutes to watch this. It might save you from some common pitfalls. Questions or thoughts? Drop them in the comments. Always happy to dive deeper on this stuff. #FacebookAds #DigitalMarketin