Join Lauren Teague as she delves into the fascinating world of fandom through the lens of Taylor Swift, TIME's Person of the Year. Discover how a simple lyric from Taylor's 'Midnight' album sparked a global phenomenon of fan-made friendship bracelets, proving the immense power of fan-driven brand experiences. 🌟 In this video: * Explore the viral Bracelet Craze among Swifties, creating meaningful connections within the fandom. * Understand how Taylor Swift's encouragement led to over 5.5 million Google results and 75 million TikTok views for fan-made bracelets. * Learn why brands like Taylor's don't control the message but powerfully empower the experience. * See how fans personalizing their 'Eras' Tour experiences can teach us valuable lessons about Customer Experience (CX) and creating Actionable Affinity. 🎉 Celebrate Taylor Swift's birthday (12.13) with this insight-packed analysis of how she continuously gives her fans opportunities to express their fandom in unique, personal w...