How we made this commercial for the logitech POP Icon Keys I edited 3 different versions of the same video - Version 1 - for me Version 2 - for the client Version 3 (this video) - for my audience See the keyboard here karenx.com/logitech (link in bio) The first version is the director’s cut (my post on 10/21). It’s the version that’s most true to what I want to do artistically The second version is the client cut (my post on 10/22) - the version I made that hit all the talking points for the product The third version is the audience cut (this post) - a version I made for the filmmaking-interested community It’s hard to make one video serve multiple goals. That’s why I like making multiple versions to serve different goals, instead of trying to fit everything into one video Sometimes it’s hard to find the sweet spot between what you want to do vs. what’s best for the client, and I wrote more about how I compromise with clients on my patreon   patreon.com/karenxcheng my patre...