Has the Washington Post’s decision to not endorse
#KamalaHarris unlocked a new audience for the paper? It’s a real possibility, after the
#WashingtonPost’s app experienced healthy download and usage growth this past weekend, according to new data shared by Sensor Tower on Tuesday.
The key figures to know: The Washington Post’s app downloads in the U.S. increased 12% week-over-week when comparing this past Saturday and Sunday to the previous weekend, per Sensor Tower, a market intelligence firm that specializes in mobile app data.
At the same time, WaPo’s daily active users in the U.S. increased 10% last weekend compared to the weekend before.
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