Milano Cortina 2026 has unveiled the “Look of the Games,” showcasing the brand and design elements that embody the visual identity of the Paralympic and Olympic Winter Games. Inspired by the new “Italian Spirit,” the design draws inspiration from Italy’s rich culture and values. This influence has crafted an iconic and dynamic graphic language intended to capture the hearts and unite audiences, creating a unique and memorable experience during the Games. The Look of the Games is not just a design concept, but it is the visual identity that characterises each edition of the Games. It reflects the soul, heritage and cultural artistry of the host nation. “The Look of the Games of Milano Cortina 2026 shows an extraordinary visual language that accentuates the appeal of our competition venues and cities and expresses a new concept of Italian beauty”, says Andrea Varnier, CEO of Fondazione Milano Cortina. The Look of the Games will be showcased across venues and slopes, in the host citie...