WESTERN TRUCK EXCHANGE! If you’ve spent time in traffic in California, you’ve likely seen Mark, Dan, and Wayne rendered in blue on white mud flap attached to the back of a box truck. But who are they? And what is the Western Truck Exchange? tomexploresla recently spoke to the man in the middle of mud flap, Dan Holtzman, to understand what it’s like being part of So Cal graphic design royalty and how strong logos can help a family business. When Tom asked Dan, the president of the company, “Why white and blue?” Dan says originally, it was black and white, but the printer made a mistake and they decided to keep the blue. Photos by dania_maxwell francineorr #latimes #westerntruckexchange #lahistory #interestingfacts