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flysea travelers passing through Concourse C will get a boost of Cougar spirit this holiday season. A four-foot-tall Cougar head display was unveiled at the airport Thursday. The logo is equipped with a QR code that directs visitors to go.wsu.edu, (Link in bio), the landing page for Here We Go, WSU’s first brand marketing campaign in nearly two decades. “#WSU is #Washington’s university, and this display is a chance to remind Washingtonians of that,” said Phil Weiler, vice president for marketing and communications. “It also gives alumni, students, and faculty a fun way to celebrate their Cougar pride while traveling through the #Seattle airport.” The campaign emphasizes WSU’s role as a leader among public universities and how the university’s education and research benefits Washington communities and the world. #SeaTac’s Concourse C is where many in-state flights board and disembark, providing a prime location for passengers to snap selfies with the giant logo during their holiday...

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