Black Friday is usually when hoards of shoppers descend on their favorite stores in hopes of snagging the perfect gifts. While it can be a time of excitement, it can also be a time of chaos and stress. REI decided to set the trend toward something more peaceful on this often chaotic day. Through its initiative "Opt Outside," the company is encouraging both shoppers and its employees to forget about being part of the commercial frenzy on Black Friday and to instead opt for a more peaceful experience in nature. To learn more about Opt Outside, check out the link in bio. #optoutside #rei #foxweather