The theacademy brand system takes inspiration from foundational elements filmmaking. Through graphic representations of light, time, and focus the system is consistent and simple yet flexible and expressive. Here, the light system is used to create an expression for the incredible minarimovie. Full case study coming soon. #brand #brandidentity #identitydesign #academyawards #academyofmotionpictureartsandsciences #oscars #motiondesign #branding #brandstrategy #brandguidelines