In continuing the breakdown of our brand development for the gsogargoyles , we knew right off the bat that we wanted a dark/ominous color pallet to match the team name. . But almost immediately we wanted to use purple. Not a very prominent color in hockey, or sports in general, it was fun to use such a vibrant color while keeping the brand mysterious.... while also being able to be easily produce on jerseys, merchandise, and promo blanks. . Interestingly enough the mascot itself uses only shades of “stone” to be designed, so the pop of gold and purple really do come off page and seem brighter than they actually are. . _____________________________________ The Barn Creative - A Creative Branding Agency - #CreativeBranding #FranchiseBrand #TeamDefiningCreative #ElevatingSportsDesign #CelebratingTraditions _____________________________________ #design #sportsdesign #logodesign #mascot #mascotdesign #logo #identity #graphicdesign #designforsport #branding #branddesign #brandcreation #br...