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@hovercraftstudio
Bounty House of Wingman, New Orleans 2025 Year two with @bountypapertowels — a bigger, better and more fun House of Wingman. We just wrapped this five day, high energy activation that is still making social & marketing impressions fitting for Super Bowl week. The activation was anchored with a highly competitive interactive & reactive passing game as demonstrated by @gronk , immersive mixed reality AR experience, players-only lounge hidden behind a bank of lockers, three interview areas, a jumbotron and the much anticipated free hot wings with a side of Bounty paper towels to clean up the messes. We handled this one from end-to-end; concept, sketch to rendering, interactives, animation, merch, fabrication and event management. The list goes on. The fun never ends. Another incredible collab with the Bounty agency crew —  PG One, MKTG, MSL and Saatchi & Saatchi. #bountyisyourwingman #experiential #superbowllix #activation

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    Tags, Events, and Projects
    • activation
    • bountyisyourwingman
    • superbowllix
    • experiential