King also added that she’s waited her whole life to see this moment unfold. Big fans. 🥺📈🔥⁣ •⁣ Women’s sports are on the cusp of a widespread socio-economic tipping point, with women’s tennis legend Billie Jean King summing up the momentum this weekend in one word: “investment.” 💰⁣ •⁣ King sees the current trend of “billionaires, not millionaires,” as the primary investment driver moving women’s sports. 👀⁣ •⁣ The continued growth and cultural influence of the WNBA and women’s tennis adds to the frenzy, driving up media licensing deals and sponsorship bids. 📺⁣ •⁣ Women's sports are not "next," they're NOW. 💪 #thegist⁣ •⁣ #womenssports #womeninsports #sportsbiz #tennis #billiejeanking #investment⁣ ⁣