Charity, inclusion, history. For the love of running. To earn the next star… For the record-breaking half a million applicants this year, the question isn’t so much why, but why NOT race London? Since the marathon was founded in 1981, the Brits have built a reputation for heart and hospitality, encouraging participation in more ways than one. To date, runners have raised over £1.3 billion for good causes and transformed this world major into the world’s largest annual fundraising event—proof dreams can change lives. Power yours in the new London Race Kit. Dressed in high performance apparel, prepare for astonishing speed and miles of memories, past celebrated landmarks and thunderous crowds to a royal finish befitting your Six Star Journey. Kit up in ultralight and technical styles inspired by the world major at the link in bio. #runinrabbit #borntorunfree #london