Tamagotchi are so back. 🤩
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Yesterday, toy company Bandai Namco made history thanks to a unique multiyear partnership with the NWSL’s Angel City FC (ACFC). The deal makes the iconic Japanese brand the first toy company to sponsor a major U.S. professional women’s sports team, one that will debut its own limited-edition Tamagotchi at its home opener this Sunday. ⚽
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The move not only targets Gen Z and Gen Alpha audiences interested in recreating ‘90s trends, but it also appeals to a nostalgic millennial fanbase primed for collectible items. Ready to hatch. 🔥
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Bandai Namco will serve as an ACFC founding level partner for the next four years with the option to extend for a fifth. The company will also support the club’s SOAR internship program and will offer funding and mentorship opportunities to local teens. 🤝
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Thanks to a revival from Gen Z nostalgia, Tamagotchi toys are back in fashion with references in Pixar films and TikTok star Charli D’Amelio as a brand ambassador. B...